LVMH (Louis Vuitton Moët Hennessy) has solidified its dominance in the global wine and Champagne market by owning the top four most valuable wine brands in 2024, according to a report from Brand Finance, a leading brand valuation consultancy. The report evaluates 5,000 major brands across various industries, ranking them based on brand value and strength.
Moët & Chandon leads the list as the world’s most valuable wine brand, with a valuation of $1.4 billion. The brand maintained its number one position from the previous year, showing a 9% increase in brand value. This reflects its continued global appeal and market strength.
Following closely behind, the other three top brands also belong to LVMH:
Chandon: $1 billion (brand value down by 1%)
Veuve Clicquot: $959.2 million (brand value up by 2%)
Dom Pérignon: $799.8 million (brand value up by 7%)
These brands all rose in the rankings, overtaking Chinese wine brand Changyu, which dropped to fifth place from its previous second position in 2023.
Interestingly, all four of these top brands fall within the sparkling wine category, specifically Champagne, further underscoring LVMH’s stronghold in the luxury beverage sector.
Henry Farr, director of Brand Finance, noted that the post-pandemic surge in the sparkling wine industry has been a significant factor in boosting the brand value of LVMH’s Champagne houses. He also highlighted LVMH’s strict pricing strategy and the continued strong sales volumes, which have resulted in a record market share of Champagne shipments.
The top ten most valuable wine brands in the world according to Brand Finance are:
- 1. Moët & Chandon: $1.4 billion
- 2. Chandon: $1 billion
- 3. Veuve Clicquot: $1 billion
- 4. Dom Pérignon: $0.8 billion
- 5. Changyu: $0.7 billion
- 6. Penfolds: $0.7 billion
- 7. Yellow Tail: $0.6 billion
- 8. Beringer: $0.5 billion
- 9. Jacob’s Creek: $0.3 billion
- 10. Lindeman’s: $0.3 billion
This list highlights LVMH’s unparalleled influence in the global wine industry, particularly in the premium and luxury segments.
You Might Be Interested In:
