In a remarkable display of community spirit, Swiggy, in collaboration with the team behind the film Singham Again, has successfully delivered 11,000 vada pavs to underprivileged children in Mumbai, establishing a new Guinness World Record. This iconic snack, beloved in Maharashtra, was distributed in a single delivery across multiple locations in India’s financial hub. The initiative, which involved vada pavs sourced from MM Mithaiwala, benefited children supported by the Robin Hood Army—an NGO dedicated to combating hunger through surplus food distribution in the city.
The event kicked off at Airport High School & Junior College in Vile Parle, where Bollywood stars Ajay Devgn and Rohit Shetty, along with Swiggy Co-founder Phani Kishan, marked the occasion. From there, the vada pavs were distributed to schools supported by the Robin Hood Army in various neighborhoods, including Bandra, Juhu, Andheri East (Chandivali and Chakala), Malad, and Borivali.
“We are elated to have collaborated with Swiggy for this record-breaking delivery of vada pav, bringing food and joy to children,” expressed director Rohit Shetty. He added, “Just like Singham’s larger-than-life personality and strong ethics, this initiative has achieved a meaningful cause.”
Phani Kishan, Swiggy’s Co-founder and Chief Growth Officer, emphasized the significance of the event, stating, “In the 10 years of Swiggy, we have delivered millions of vada pavs across Mumbai and other cities. We’re going XL by teaming up with Singham Again to set a Guinness World Record for the largest single food order for vada pavs. This exciting event perfectly captures Swiggy’s commitment to delivering food, whether big or small, and celebrates the love for Mumbai’s iconic street food in a truly spectacular Singham style.”
The initiative was conceptualized and executed by Havas Play, reflecting a commitment to social responsibility through a creative lens. Mohit Joshi, CEO of Havas Media Network India, remarked, “We’re always driven by the ambition to create meaningful connections through meaningful media that reflect cultural shifts. With Swiggy, we’ve once again tapped into the pulse of pop culture, delivering a campaign that’s bold, innovative, and community-focused. Securing the coveted Guinness World Records title for the largest vada pav delivery exemplifies not only the disruptive potential of Swiggy XL but also our strategic vision in crafting high-impact, culturally resonant campaigns that redefine the industry.”
This landmark event not only highlights the enduring popularity of vada pav but also underscores the power of collaborative efforts in addressing social issues while celebrating local culture.
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