TotalEnergies, in partnership with GOAT (part of WPP) and Xley by Mad Influence, has officially broken the GUINNESS WORLD RECORDS title for the “Most videos of people dancing to the same song uploaded to Instagram in one hour.” With an impressive 400+ unique videos uploaded within just 60 minutes, this landmark achievement now holds a prestigious spot in GUINNESS WORLD RECORDS history, setting a new standard for influencer-led brand activations.
This groundbreaking campaign was launched as part of TotalEnergies’ promotion for their high-performance Hi-Perf engine oil, with the #LambaChalega anthem becoming the centerpiece. The track was designed to symbolize endurance, vibrancy, and longevity, and featured an iconic hook step that was central to the challenge.
Over 400 influencers from across India participated in the activation on launch day, underlining the enormous influence of digital marketing at an unprecedented scale. Bollywood superstar Varun Dhawan led the campaign, supported by a roster of prominent influencers such as Awez Darbar, Amol Kamble, Kheshavi Chhetri, and RJ Tripti. The campaign quickly became a viral sensation, demonstrating the immense power of influencer marketing in modern brand strategies.
Gautam Madhavan, Founder and CEO of Xley by Mad Influence, expressed his pride in the achievement: “This is a historic moment for influencer marketing, and we are incredibly proud to have played a key role in making it happen. Thanks to the incredible teams at GOAT and TotalEnergies, Xley powered influencer selection and execution at an unprecedented scale. This campaign is proof that influencer marketing is no longer just about collaboration—it’s about creating movements that redefine brand engagement on a global level.”
The campaign extended to over 3,000 influencers across India, representing various niches including fitness, biking, food, travel, and lifestyle. The diversity of influencers ensured that the campaign reached an expansive and culturally significant audience, amplifying its impact and engagement.
GOAT, a global leader in influencer marketing, drove the strategic direction and execution of the campaign. Leveraging its vast network and expertise, GOAT ensured seamless participation and maximum reach across the influencer spectrum.
Xley by Mad Influence, an innovator in influencer marketing technology, optimized influencer selection and managed the entire execution process. Through its platform, Xley utilized AI-powered tools for influencer discovery, content submission, and real-time tracking, ensuring a smooth, efficient, and tech-driven operation.
After a thorough verification process, an official adjudicator from GUINNESS WORLD RECORDS confirmed the record-breaking achievement on-site. The GUINNESS WORLD RECORDS certificate was presented to the teams behind the campaign, solidifying their place in history.
This milestone highlights a transformative shift in how brands use digital creators on a massive scale. By combining GOAT’s strategic expertise, Xley’s innovative technology, and TotalEnergies’ forward-thinking vision, the campaign has set a new benchmark for influencer-driven activations. The success of the #LambaChalega anthem campaign heralds a new era in brand engagement, emphasizing the power of digital creators and collaborative, tech-powered initiatives.
This record-breaking achievement not only showcases the impact of influencer marketing but also demonstrates the growing potential of large-scale digital activations, paving the way for future brand campaigns that prioritize creativity, collaboration, and cutting-edge technology.
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