SEOUL, SOUTH KOREA — March 28, 2025 – Sonimedi, a trailblazer in K-bio beauty, has marked a significant milestone in its European expansion by winning the prestigious ‘Best Hair Product’ Award at Cosmoprof Worldwide Bologna 2025, the world’s largest beauty trade show.
The award-winning product, OVACO ProBio 6 Melanocell Shampoo, represents the next generation of hair care innovation. The shampoo features an advanced quadruple multi-function fusion technology, integrating:
- A six-probiotic complex to maintain scalp balance
- Protection against UV-induced scalp damage through melanocyte activation
- Certified anti-hair loss properties
- Restorative care for damaged hair
Initially introduced as a signature product in top-tier Spanish aesthetic salons, OVACO quickly gained recognition across Europe, driven by its superior quality rather than large-scale marketing campaigns. Its effectiveness has captivated European consumers, earning it rave reviews and establishing it as a “brand that speaks for itself.”
A Sonimedi spokesperson commented, “Our research has always focused on humanity, life, and the intrinsic value of existence. This award affirms that our dedication to authenticity resonates with the global market. We will continue to set new standards in K-bio beauty.”
In addition to its success in hair care, Sonimedi has recently expanded its product line to include high-performance home beauty devices. These devices, including focused ultrasound, radiofrequency, and galvanic skincare solutions, have already become signature treatments in dermatology clinics and aesthetic salons globally.
Looking ahead, Sonimedi is pioneering the field of applied biocell beauty, focusing on innovative technologies such as stem cells, iPS cells, exosomes, peptides, and biomaterials. With a robust network of global ODM partnerships, the company is swiftly broadening its reach across European, Middle Eastern, and Asian markets.
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