In the wake of Cristiano Ronaldo’s YouTube channel hitting 50 million subscribers in under a week, another record-breaking milestone has emerged. A podcast episode by Thmanyah, an Arabic term meaning ‘eight,’ has surpassed 110 million views, setting a new world record for the most-watched podcast episode on YouTube. This achievement eclipses Joe Rogan’s renowned interview with Elon Musk, which accumulated 68 million views over five years.
Titled “Secrets to Thriving Relationships,” the Saudi Arabian podcast episode has taken the top spot, sparking widespread intrigue. Here’s a closer look at the episode’s success and its key elements.
Founded in 2016, Thmanyah’s podcast “Fnjan” has garnered millions of listeners across the Middle East. Named after the Arabic word for a small coffee cup, “Fnjan” represents intimate conversations and authentic discussions. With over 350 episodes, each averaging over 1 million views, Thmanyah’s formula has proven successful, setting the stage for their record-breaking episode.
The episode’s unprecedented popularity can be attributed to several factors. Hosted by Abdulrahman Abu Maleh, it featured relationship coach Yasser Al Hazimi, whose insights on self-awareness and communication resonated universally.
Al Hazimi’s practical advice on topics like toxic relationships, bullying, and conflict resolution struck a chord with listeners. His straightforward approach and relatable advice made complex issues accessible. Memorable soundbites, such as “The more you elevate others, the smaller you become” and “The wise don’t shatter the mirror when they see an unflattering reflection,” further boosted the episode’s viral appeal.
Despite being produced in Arabic, the episode has reached an international audience, with 21% of viewers opting for English subtitles. Notably, over 74% of the views came from outside Saudi Arabia, highlighting its global resonance. The largest viewer demographic was between 25-34 years old.
Thmanyah’s success offers valuable lessons for aspiring podcasters: engage personally with your audience, simplify complex topics, and incorporate shareable quotes to enhance viral potential. The episode’s success indicates a growing appetite for meaningful content on mental health and relationships, suggesting a potential shift in the podcast landscape.
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