Golden Concept has launched the Racing Sport Diamond Ultra, a luxurious new case for the Apple Watch Ultra, compatible with Series 1, 2, and the latest Apple Watch Ultra 2. Priced at $20,000, this exclusive case features an impressive 5.6 carats of VVC diamonds, totaling 1,068 diamonds, each meticulously set by hand—a process requiring 46 hours of expert craftsmanship.
Limited to just 10 pieces worldwide, the release coincides with Golden Concept’s 10th anniversary on September 17, 2024.
Founded in 2014 by Puia Shamsossadati, Golden Concept specializes in transforming everyday tech accessories into high-end statement pieces. Their product lineup ranges from mobile cases to apparel, with prices from $1,000 to $250,000, catering to luxury consumers, including celebrities and high-net-worth individuals. Golden Concept products are available at over 150 premium retail locations globally, as well as flagship stores in cities like Tokyo, Taipei, Singapore, Bangkok, and Shanghai.
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