Fabulate, a leading Australian influencer technology platform, has been awarded the Best Influencer Marketing Technology title at the prestigious AiMCO Awards for the second year in a row. The win, which came during the annual ceremony held at NIDA Theatres in Kensington last night, marks a significant achievement for the platform after a year of major product launches and advancements.
“This recognition is especially rewarding as it reflects the hard work and dedication of our team in creating a truly world-class product,” said Toby Kennett, CEO of Fabulate. “We are proud to have once again been acknowledged for our efforts to improve analytics, enhance brand safety, and streamline transactions between brands and creators. With the influencer marketing space in Australia now valued at over $800 million and growing rapidly, we are excited about the future.”
The AiMCO Awards, which celebrate exceptional collaborations between brands and creators, honor those who engage audiences through authentic, expertly crafted content tailored for the social media landscape. Fabulate’s back-to-back wins in the Influencer Marketing Technology category highlight its dominance in the field.
In addition to this latest accolade, Fabulate’s success continues to gain recognition across the tech industry. Last year, the platform secured a notable achievement by ranking 10th in the 2024 Deloitte Tech Fast 50, underscoring its rapid growth and impact.
Fabulate’s triumph in the Influencer Marketing Technology Service category is a testament to the platform’s extraordinary year in the creator space. It has increasingly become the preferred technology partner for brands and influencer agencies across the APAC region.
“We are fortunate to receive constant feedback from brands, agencies, and creators who use our platform daily,” Kennett said. “This feedback helps us build solutions that are not only informed by the industry’s needs but are also tailored to it. We are excited to continue innovating and releasing new product features throughout 2025 based on user insights.”
Founded four years ago by former senior Nine executives Ben Gunn and Nathan Powell, along with entrepreneur Toby Kennett and ex-Qantas executive Sachin Singh, Fabulate was created with the mission of transforming how brands interact in the social media and content marketing landscape.
Fabulate’s continued success and industry recognition highlight its growing influence and the platform’s role in shaping the future of influencer marketing both in Australia and beyond.
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