Despite increasing competition from other spirits in the U.S. market, Scotch whisky remains a popular choice among consumers. According to Shanken News Daily’s Impact Databank, the demand for single malt expressions grew steadily from 2011 to 2021, with U.S. exports nearly doubling to reach 2 million cases for the first time.
In recent years, while the explosive growth has slowed due to the rising popularity of spirits like tequila and American whiskey, single malt Scotch exports to the U.S. stayed strong in 2023. A total of 1.93 million 9-liter cases were shipped to the U.S., representing a 14.3 percent volume decline year-over-year. However, the category’s value remained relatively stable, with only a 1.4 percent decrease over the same period, according to Impact Databank.
Among the most popular single malt Scotch whisky brands in the U.S., sales trends mirrored the larger market, with case sales down between 4.4 percent and 30.5 percent for each brand. Nonetheless, the value for top-earning brands has remained robust, thanks to highly sought-after limited editions and consistent consumer interest.
Here are the top five best-selling single malt Scotch whisky brands in the U.S., measured in thousands of 9-liter case depletions:
The Glenlivet
The Glenlivet leads the pack, known for its smooth and accessible range of whiskies, making it a favorite among both new and seasoned Scotch drinkers.
The Macallan
Renowned for its luxury status and collectability, The Macallan continues to attract connoisseurs with its exclusive releases and premium quality.
Glenfiddich
As one of the most recognized names in single malt Scotch, Glenfiddich maintains strong sales with its wide array of expressions and innovative cask finishes.
Glenmorangie
Glenmorangie remains popular for its creative approach to whisky making, offering unique and experimental cask finishes that appeal to adventurous palates.
The Balvenie
Known for its craftsmanship and tradition, The Balvenie continues to be a top choice with its rich, complex flavors and dedication to quality.
These brands exemplify the enduring appeal of single malt Scotch whisky in the competitive U.S. market, highlighting a combination of heritage, innovation, and premium positioning.
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