Liverpool FC has been named the most-watched Premier League club globally for the 2023-24 season, with a staggering cumulative audience of 471 million viewers. Nielsen’s recent data highlights Liverpool’s dominant presence, driven by significant growth in international markets like China (+373%) and the USA (+42%).
The Reds set a record for the largest live audience in the USA during their December 2023 match against Arsenal, attracting 2.28 million viewers. Additionally, their pre-season tour in the USA saw record crowds, including 77,559 fans at Williams-Brice Stadium, the largest for a football game in the Carolinas.
Liverpool also excelled in fan engagement and social media, amassing over 1.5 billion engagements and becoming the first Premier League club to reach 10 million YouTube subscribers.
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