Philadelphia Eagles quarterback Jalen Hurts has claimed the top spot on the NFLPA’s Year-End Top 50 Player Sales List for the first time, marking a significant achievement in his career. This list ranks NFL players based on the sales of officially licensed merchandise, ranging from jerseys and t-shirts to bobbleheads and drinkware, from March 1, 2023, to February 29, 2024.
Top 10 Players:
- Jalen Hurts
- Jason Kelce
- Patrick Mahomes II
- Travis Kelce
- Christian McCaffrey
- Aaron Rodgers
- Joe Burrow
- Brock Purdy
- Micah Parsons
- Justin Jefferson
Notable Movements: Jason Kelce surged 15 spots to No. 2, Lamar Jackson rose 20 places to No. 19, Nick Bosa climbed 21 spots to No. 23, Tyreek Hill advanced 21 spots to No. 14, and DeVonta Smith increased 17 spots to No. 17. Amon-Ra St. Brown, who was unranked last preseason, jumped to No. 33.
Rising Stars: Four NFLPA Rising Stars made the list: Anthony Richardson, CJ Stroud, Brock Purdy, and Jordan Love. Notably, Brock Purdy, ranked No. 8, is the first active Rising Star to finish in the Year-End Top 10 since Mac Jones in 2021.
Product Category Leaders:
Jerseys: The most popular jerseys were of Jalen Hurts, Jason Kelce, Patrick Mahomes, Christian McCaffrey, and Micah Parsons.
Socks: Top-selling socks featured Patrick Mahomes, Josh Allen, Dawson Knox, Justin Jefferson, and Dak Prescott.
Framed Memorabilia: Leading sales were of Patrick Mahomes, Justin Jefferson, CeeDee Lamb, Joe Burrow, and Aaron Rodgers.
Sandals: Custom ISlide sandals topped sales with Justin Jefferson, Patrick Mahomes, Tyreek Hill, Travis Kelce, and Joe Burrow.
Drinkware: Joe Burrow, Tua Tagovailoa, Derrick Henry, Patrick Mahomes, and Lamar Jackson led in collegiate co-branded drinkware.
Vinyl Collectibles: Funko Pop sales were led by Patrick Mahomes, Joe Burrow, Josh Allen, Lamar Jackson, and George Kittle.
Bobbleheads: Best-selling bobbleheads featured Josh Allen, Patrick Mahomes, Aaron Rodgers, Joe Burrow, and Justin Jefferson.
Wall Decals and Cutouts: Fathead’s top items included Patrick Mahomes, Justin Jefferson, Tyreek Hill, Jalen Hurts, and Joe Burrow.
Youth Apparel: Outerstuff’s sales were led by Patrick Mahomes, followed by Jalen Hurts, Justin Jefferson, Aaron Rodgers, and Josh Allen.
Player Figurines and Toys: Party Animals’ best-sellers were Patrick Mahomes, Josh Allen, T.J. Watt, Joe Burrow, and Lamar Jackson.
Puzzles: Iconic Puzzles featured Patrick Mahomes, Josh Allen, Joe Burrow, Tua Tagovailoa, and Dak Prescott.
Posters: Trends International’s top posters included Patrick Mahomes, Micah Parsons, Travis Kelce, Dak Prescott, and DeVonta Smith.
Market Impact:
This list serves as a crucial indicator of the marketability and popularity of NFL players, influencing endorsements and overall earning potential. Quarterbacks dominate the list, making up 40% of the Top 50, with wide receivers, defensive linemen, running backs, linebackers, tight ends, and other positions also represented. Jason Kelce’s No. 2 finish is historic as the highest for a non-quarterback and the highest ever for an offensive lineman since the rankings began in 2014.
Jalen Hurts’ ascent to the top of the NFLPA’s Year-End Top 50 Player Sales List underscores his growing influence and marketability in the league.
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